Novelis to promote aluminum recycling

 

 

Falcon's fans are invited to a Novelis tailgate party prior to the Dec. 15 game between the Falcons and the Jacksonville Jaguars at the Georgia Dome.The Novelis party will take place at Falcons Landing outside the Dome from 5:00 to 8:00 p.m. Helping to host the event will be Joe Cahn, the self-proclaimed Commissioner of Tailgating, who is crossing the country in his RV as part of the Aluminum Association's Can Crusade to bring the message of aluminum recycling to fans at 17 NFL stadiums.

 

 

The Novelis tailgate party will also be attended by popular Falcons fullback Ovie Mughelli, the Falcons cheerleaders, team mascot Freddy the Falcon, and Novelis' own aluminum-themed mascot, Can Man. The Commissioner will also be handing out Can Crusade t-shirts, hats and other promotional items. The party is free and open to the public.

 

 

"We are excited to join with the Falcons in bringing our recycling message to hometown football fans right here in Atlanta," said Derek Prichett, vice president of global recycling for Novelis. "Recycling is big business for Novelis and an important part of our sustainability platform. We recycle about 40 billion aluminum cans every year -- that's enough to stretch from the earth to the moon and back more than six times!"

 

 

"The Can Crusade is the single most important tour that I have ever been on," said Joe Cahn. "As the Commissioner of Tailgating, I have a responsibility to the fans to make sure that they are hosting both a fun and safe tailgate on game day. The Can Crusade is helping me accomplish this goal. Simply put, aluminum cans are the smarter choice as they are portable, stackable, infinitely recyclable and safer."

 

 

Novelis supplies high quality rolled aluminum products for many of the world's top brands, including beverage companies Coca-Cola and Anheuser-Busch, automotive manufacturers BMW, Mercedes, Ford and Audi, and electronics producers LG and Samsung. Novelis' can recycling operations worldwide keep 1.2 billion pounds of aluminum from going into landfills each year. The energy saved by recycling these cans is enough to provide residential lighting to metropolitan Atlanta for more than two years.

 

 

In May of this year, Novelis committed to increasing the amount of recycled metal it uses in its rolling operations from 33 percent to 80 percent by 2020, which is projected to remove ten million metric tons of greenhouse gas emissions annually from the aluminum product value chain. The company's first Sustainability Report was released earlier this month.