Dubai Aluminium's high-performance technology well received at World Aluminium Conference in Norway

DX Reduction Cell Technology — the in-house developed innovation proprietary to Dubai Aluminium Company Limited （"DUBAL"）, the entirely state-owned enterprise that owns and operates one of the world's largest single-site primary aluminium smelters — has again received acclaim among international industry experts. This was achieved through a two-pronged approach to the Commodity Research Unit's 15th World Aluminium Conference （"CRU 2010"）, which took place at Radisson Blu Plaza, Oslo, Norway, from 21 to 23 June 2010.

With all verbal and non-verbal messaging focusing primarily on DX Reduction Cell Technology and its operating benefits, the company sponsored luncheon on Tuesday 22 June; and a member of executive management delivered a technical paper. According to Ali H A M Al Zarouni （Vice President: Smelter Operations）, who authored and presented the technical paper, the information contained in his presentation drew keen interest. "DX Reduction Cell Technology has the proven capacity to operate at higher amperages, with associated business, operating and environmental benefits," he explains. "This is because pots incorporating DX Reduction Cell Technology are inherently more energy efficient, more productive and more environmentally friendly."

These benefits have been extensively documented at DUBAL's Jebel Ali smelter where the technology has been implemented at industrial scale in a dedicated 40-cell potline, earning third party endorsement in the process. Also, DX Reduction Cell Technology has been licensed to Emirates Aluminium Company Limited （"EMAL"） in Al Taweelah, Abu Dhabi, for the 756-cell EMAL Phase 1 green-field development, where commissioning commenced in December 2009.

"DX Reduction Cell Technology is a fully saleable and bankable innovation that we are proud to offer to the market place," says Al Zarouni. "Its stable performance at ever higher amperage levels is very encouraging and inspires confidence that even better results can be achieved through continuous improvement and operating refinements."