Leading aluminium smelters Dubai Aluminium (Dubal) and Emirates Aluminium (Emal) have raised customer awareness of the UAE's primary aluminium sector in Europe by taking part recently in a top industry exhibition in Brescia, Italy.
At the biennial eighth Metef International Aluminium Exhibition (Metef 2010), Dubal and Emal promoted the two companies' individual facilities and joint product portfolio to delegates, participants and other visitors to the exhibition.
Dubal also took advantage of the opportunity to promote its advanced, proprietary DX reduction technology that Dubal has licensed to Emal.
Operating stably at higher amperages (approximately 370 kA), DX reduction technology cells offer increased productivity, improved energy efficiency and reduced environmental impact compared to lower amperage technologies.
In addition, visitor attention was focused on the new information technology-based services that Dubal plans to launch soon — specifically a web-based customer portal that will not only bring a wide range of services within easy reach of customers but also enhance Dubal's communications with these vital stakeholders.
"The substantial size of the stand, complemented by eye-catching design and graphics, reinforced the fact that the UAE aluminium sector already has a strong presence in Europe, and will continue to be a major player in the market for years to come,” said Sultan Al Sabri, general manager marketing and sales: Europe and North America.
"These factors attracted the interest of potential new customers, who took advantage of the opportunity to meet the officials who manned the stand and obtain information first-hand.”
"In terms of geographic, economic and freight perspectives, the Middle East is ideally located to serve Europe,” Al Sabri continued.
"Dubal has been active in the region since 1996 and maintains a comprehensive infrastructure of discharge port facilities and warehouses that, together, enable timely deliveries to end-users across Europe.”
The joint participation of Dubal and Emal at Metef 2010 is part of a strategy to position both companies to pursue opportunities in the European market, a statement said.
Having experienced a reduction in the production shipped to Europe in 2009, as a result of the global economic recession, Dubal expects that the levels of metal it has historically sold into the region to be restored.
"The Emal product mix — comprising remelt aluminium and standard commodity ingot and sow, as well as sheet ingot and billets — will complement Dubal's products,” Al Sabri concluded. – TradeArabia News Service
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