PT HK Metals Utama Tbk, Indonesian-based holding company that engaged in the manufacturing and trading business of Aluminum Extrusion-based building and household materials said that in 2021, it will still focus on the company's superior product, namely aluminium extrusion. This is based on the market's potential for new property units and renovation activities.
The company's extruded aluminium market share remains for building and construction materials such as high-rise and residential buildings with end products such as doors, windows and window frames, panels and other products.
Yudhi Sudarmanto, HK Metals, Commercial Director, said: “As additional product support, the company will focus on products of sanitary building materials, PVC pipes, stainless pipes, and mild steel. However, the company did not have high hopes for this year.
"Currently we are still recapitulating the full 2020 performance, as an indication we see that the decline in performance in the 2020 pandemic year, turnover will fall by around 40% when compared to 2019. For 2021, we are still targeting the same performance as 2020," he said.
Yudhi expressed this considering that there is still a risk where the market is psychologically overwhelmed by the planned realization of the Covid-19 vaccine. However, the company views that the real sector recovery will still take time.
Meanwhile, on a cycle basis, even before the pandemic, the early period of the year will indeed be more stagnant on the demand side, so the company is also careful in penetrating the market.
However, Yudhi saw an increase in demand in January this year when compared to the initial period of the pandemic.
"Our management hopes that this year will be better than 2020, the recovery seems to be underway but it will be more optimal after the vaccine is realized," he said.
Meanwhile, according to Yudhi, there will still be obstacles in the momentum of recovery in the building materials and related sectors.