Dubal in branding campaign

Branding guru Dr Paul Temporal has launched a major branding programme for Dubai Aluminium Company Dubal, one of the largest producers of quality aluminium in the world, to further consolidate its highly impressive growth in the international arena.

This extensive branding assessment initiative is in line with the 10-year growth strategy directed by Sheikh Hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance & Industry, and chairman of Dubal.

Khalid Buhumaid, GM, corporate relations and international affairs, Dubal, said:

"Dubal's international status as one of the leading aluminium player globally brings additional responsibility on us.

"The responsibility includes continuous world-class service in customer care and after-sales service to local, regional and international clients.

"The two-day brand strategy workshop conducted by Dr Temporal brought us up-to-date on areas where we need to strengthen our operations.

"The world-renowned branding guru gave us suggestions on the comprehensive branding strategy and how to implement these suggestions in our every day functions at Dubal."

Dr Temporal conducted a two-day workshop in fine tuning and enhancing the Dubal brand strategy which was attended by Dubal's senior management team.

The brand training programmes will eventually includes all the 3500 employees at Dubal. So that every employee lives the brand.

"Constant upgrading and reviewing of our operations in various fields including branding keeps us ahead of the pack," Buhumaid added.

"This is because at DUBAL we channel our efforts towards maximizing the available potential and enhancing workplace excellence.

"The two-day workshop helped us to work towards achieving this and more importantly assisted us in strictly adhering to the directives of Sheikh Hamdan to uphold the leading position of Dubal, Dubai and the UAE in the international arena."