ALBA IS EYEING ASIA FOR KEY EXPANSION

Alba's participation in a top aluminium expo in China is part of the company's drive to expand into new territories, increase its reach, develop new customer base and strengthen its links with aluminium leaders around the world.

Aluminium China 2010 is a three-day event which will be held at the Shanghai New International Expo Centre from Wednesday to Friday.

It brings together over 10,000 decision makers, buyers and influencers from 30 regions across China and 90 countries around the world.

"China is regarded as one of the largest consumers and producers of aluminium in the world, and occupies a central role in the growth of the aluminium industry worldwide," Alba chief executive Laurent Schmitt said.

"It is our privilege to be part of this event that offers tremendous opportunities for companies like Alba to pursue business leads with potential customers in China, Far East Asia, South Asia and other parts of the world.

"Our commitment to expand our presence in the emerging markets of Asia remains an integral component of our growth plans.

"One of the clearest evidence of this commitment is that, today, sales to the Asian region occupies nearly 25 per cent of our high-quality aluminium products, and we are keen on developing this market further and capitalise on the tremendous opportunities available.

"As one of the world's largest aluminium producing companies, we at Alba, are pleased to be, once again, part of such a global platform that brings together the world aluminium community for effective networking opportunities and exchange of ideas.

Aluminium China 2010, which has been billed as one of the world's largest gathering of aluminium professionals, provides an ideal platform for suppliers of aluminium raw material, semi-finished and finished products, surface treatment and producers of machinery, plant and equipment for aluminium processing and manufacturing.

It also brings together aluminium professionals, decision makers and key industry influencers, and offers valuable opportunities for networking as well as viewing some of the advanced technology and techniques currently used in the industry.