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    A famous brand comes from high quality. Guangya brand is a trademark for aluminum alloy building and industrial section materials. In aspect of quality, Guangya brand pursues "technology + quality= zero complaint". Up till now from 1986, Guangya has won numerous certificates and honorable titles of all levels and become one of the enterprises which receive no complaints in the domestic industry. A famous brand is out of sound credibility. Any neglect or flaw of the quality would destroy a famous brand. Incompletely statistically, about 2300 enterprise across the nation designate Guangya brand aluminum section material. Some representative buildings in Beijing and Shanghai adopt Guangya brand aluminum section material. All these lay a solid foundation for Guangya brand's turning into a famous one.

A famous brad results from good credibility.
    A famous brad results from good credibility. An enterprise's credibility is its quality. Credibility is the added value of a product. Credibility represents an enterprise's qualities. A tiny flaw on an enterprise's credibility will estrange the enterprise from a true famous brand. A good credibility is essential for the starting and development of an enterprise. One of key causes for Guangya's success is that Guangya keeps its promises at every step and in every phrase. No one demands Guangya payments of debts. By contrast, many banks initiatively provide loans to Guangya, which is a best illustration for Guangya's good credibility.

Best Illustrations to Show An Enterprise's Credibility
    A famous brand comes from an enterprise's core competitiveness. A brand is indeed a outward index of an enterprise, which is based on the enterprise's strength. A famous brand originates from an enterprise's strength. Some enterprises always mistake outward qualities of brand and simply take the brand strategy as an "image project". So, they try their best to improve these outward qualities but attach little importance to intrinsic ones. They always put the cart before the horse. They always adopt marketing skills for daily consumables in the sale of such products. An enterprise should pursue excellence in terms of high technology, equipment, management, human resources and the like to construct a solid foundation for its development. Only in this way can an enterprise fully execute the brand strategy.

The brand strategy can be thoroughly carried out in this way
    A famous brand is originated from a good company culture. A famous brand is not only the result of an enterprise's strength, but also the sublime of an enterprise's culture. When a company develops to a certain degree, the company culture is key that distinguishes one enterprise from another. An enterprise without a good culture cannot create a famous brand and made products with rich cultural connotation. Even if it is fortunate enough to own a famous brand, but the brand won't live long. Guangya extensively takes nutrients from excellent international, national, and local cultures and has constructed an attractive and cohesive culture. The Guangya culture contains many individual core ideas, such as "create famous own-brands to promote our nation's prestige", "build up a centenary shop", "establishment-prosperity-innovation", "wealth is the mother of productivity and wisdom is the father of productivity", "an enterprise must "Sancong Side" (obey laws, government policies, and corporate institutions; sound quality, salable products, payable loans, and large profits), etc. The Guangya's culture is a strong spiritual support for the implementation of the brand strategy.

A famous brand is born in pertinent industry chains and enterprise groups.
    The appearance of a famous brand requires certain environment and conditions, which here cannot be mistaken as special or favorable conditions but means a market environment. The market environment includes 3 parts: market resources (financing, talents, raw materials, technical support, driving force, channels, environmental protection), market competition (a group of strong or weak competitors and cooperators, a strong fighting spirit, the idea "no competition, no famous brand"), a soft environment (government-enterprise relationship, bank-enterprise relationship, taxation-collector-enterprise relationship, etc).