After 44 years now since Al-Ahram establishment, the experience gained by the company during this period allowed the company to give the best quality in the market for its customers as well as caring about the specific details of the products. Doing this, we apply the oriental culture which acquires the high quality and the good price.

Also, applying the company policy in diversification of products in different production lines (Aluminium, Non Stick and Stainless Steel). This diversification satisfies the customers needs. Also, Al-Ahram tries to make all sizes of the products available in order to serve the big and the small families.

One of Al-Ahram policies as well is the marketing campaigns that are continuously launched at certain seasons each year. Al-Ahram was successful in making the customer knows and waits for the beginning of the marketing campaign of the company.

One of the most important policies of Al-Ahram is the Branding. As the company is not only concerned with the sales figures but with the Branding of Al-Ahram as well.

The continuous efforts exerted by the company for its branding, created Customer loyalty among the new generations which represents 50% of the total population of Egypt and the Middle East.

Finally, Al-Ahram is working hard to implement the Slogan that has been chosen in 1993 'Top Cookware in Egypt'.